One of the most well-known success stories in online retailing, the world famed Amazon started out in 1994 as an online bookstore. Since the company’s foundation by Jeff Bezos, it has rapidly expanded into everything from electronics and groceries to car parts and even online publishing. Since as far back as May 1997, Amazon shares have been publicly traded.

According to Market Capitalization, Amazon is currently rated in fourth place as a leading traded company. When Amazon purchased Whole Foods Market, it took its first giant leap into physical shopping. It has since acquired a host of popular brands to add to its portfolio such as Zappos,, and Audible. Souq was a competitor in online sales with a large Middle Eastern market share. Such aggressive business acquisitions are one of the reasons why Amazon is so often described as a monopoly business.

The leading company has ploughed major investment back into the business to keep themselves out there on the cutting edge with some of the most up-to-date SaaS (software as a service) and Amazon web services products. The new product, Amazon Echo and other leading technologies continue to power the giant company forward using state-of-the-art automated platforms. From music streaming and smart device controls to Amazon’s own Kindle; the company continues to exert a strong grip on all its markets.

Trading Amazon

  • Amazon is the classic business success story that has went from a retailer of some 20 products to become the leading online selling business around the globe. A total of more than 137 million active customer accounts tells its own story and alongside subsidiaries of its own, Amazon has the “big boys” of business such as Sears, Shopify, and Nike queuing up to join in.
  • Amazon’s share prices are an accurate reflection of the stock market’s confidence in the internet giant and these continue to remain buoyant. In fact, after the company’s acquisition of Whole Foods Market, the resultant rise in share value meant that the company virtually made the purchase “cost-free”.
  • The helicon days of unobstructed trading may, however, be under threat from the Federal Trade Commission who could intervene if they class Amazon’s stance as predatory. Intervention could then erode some of the company’s hitherto unrestricted advantages in terms of logistics and infrastructures. The fact that Amazon has stock trading that exceeds earning by a staggering 200% is in itself almost mind-boggling.
  • Amazon reported an annual net income of $2.37 billion in 2016.
  • Trading on NASDAQ is AMZN and is a NASDAQ-100 Component, S&P 100 Component, and S&P 500 Component.

With a company profile that is as buoyant as Amazon’s, traders are likely to need to respond promptly to opening and closing trades. This calls for a flexible and fully automated trading platform that operates using the most up-to-date technology.