Twitter Inc. is one of the world’s most popular social media platforms. It was founded in 2006 in San Francisco by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, the latter 3 now the CEOs of the company. In 2011, an average of 140 million tweets per day was recorded, proving that the platform was swiftly gaining a huge following.
Twitter enables users to share short posts (with a character limit), post images and videos and connect and converse with other users from around the globe. The social media platform extends beyond its everyday use by people to post opinions and thoughts, to its use by brands to promote their products and services. Celebrities, politicians and even the President of the United States use Twitter as a platform to share updates and information. Twitter is famous for its Trending section which presents the most talked about topics on the platform, per country.
Like most social media platforms, Twitter can be used as an online marketing medium where you can pay to promote tweets and certain posts. It offers companies a variety of beneficial tools like a paid advertising system, public APIs and embeddable widgets. Many websites syndicate Twitter so that their content is shared across both properties.
Before trading Twitter stocks, traders should get to know the basics behind this significant company.
- Its IPO was in 2013 where it offered $26 a share. Overall, it managed to raise a whopping $31 billion.
- Its current annual net income is approximately $456 million.
- Twitter is traded on the NYSE and is referred to as “TWTR”.
- Its shares opened at $26 and closed at $44.90 during its first day of trading.
- Twitter has approximately 3,500 staff members in over 30 countries worldwide.
- The social platform has around 319 million monthly active users.
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